People of all backgrounds intersect within spaces like marketplaces. Power dynamics are inherent and racial and socio-economic biases tend to play out, whether it be from the person behind the counter to those in the aisles, or vice versa.
Within a single liquor store with multiple forms of surveillance, out of both human and technological error; visual, tactile and auditory information is lost every second.
Zeina visited a total of 85 liquor stores around the diverse San Fernando Valley collecting sounds, images, objects. These assets were compiled to create a multi-media piece installed and performed at Party Time Liquor in Granada Hills. Juxtaposing the liquor store’s footage of this performance to eye witness and recorded accounts exposed the failure of effective surveillance.
All sounds, images, and objects used were collected from locations in Northridge, Reseda, Canoga Park, Van Nuys, Pacoima, Sylmar, Sun Valley, Granada Hills, Mission Hills and Winnetka.
Sculpture:
We Appreciate Your Business
Material: crates, item display hangers, yellow hair clip, 2 kit kat chocolate bars, small white cable zip-ties, large white cable zip-ties, Double Mint gum, Jamaica, puppy gift wrap, 45” black shoe laces, Timberland replacement shoe laces, soft touch bathroom tissue roll, Funyuns Onion Flavored Rings, Grapeheads candy, A set of 2 baby spoons monogramed with Sarah, Size M blue Work Gloves, Soy Sauce flavor Vegetarian Top Ramen, black cable zip-ties, Nag Champa Incense, A set of 5 pink patterned pencils monogramed with Sarah written on them, Colgate toothbrush and toothpaste in a zip lock bag, Temporary band tattoo, earl grey black tea single packet, 1$ California Jackpot lotto and Now & Later Mango/Guava flavor candy.
35”x 72”
Local musician DHKC harmonizes the hums of refrigerators, Enter/Exit chimes, and muffled voices from 26 liquor stores into a single conceptual soundscape creating an atmospheric ode to the San Fernando Valley's corner marketplace.
Hello Thank You Goodbye
Soundscape by DHKC
Sounds collected by Zeina Baltagi
5:11 sec
Performance #3:
Don’t Believe Half of What You See, Nothing of What You Hear
Location: Party Time Liquor, 11902 Balboa Blvd, Granada Hills, CA 91344
on November 20, 2020 between 7 am and 8:00 am
This performance included the installation of the sculpture, 3 live performances of musical compositions created for the project, people simulating the shopping experience, hand held camera footage and screen recordings of the surveillance camera footage. Covid-19 safety precautions were taken amongst the participating artists and the Liquor Store owner.
Credits:
At the register: Majd
Walking around: Azmi Baltagi & Zeina Baltagi
Film Documentation: Matthew Nespor
DJ: Paul Batori
Trumpet Player: Austin Drake
Beats: DHKC
Set of 6 Postcard series:
Red and Yellow
4x6” Digital collage
Color postcard series made from gathered liquor store signs of various San Fernando Valley Liquor Stores: Northridge, Reseda, Canoga Park, Van Nuys, Pacoima, Sylmar Sun Valley, Granada Hills, Mission Hills and Winnetka.
This set of 6 postcards is available for purchase.
75% of the proceeds will be directly donated to Black Lives Matter and Valley Food Bank.
$40