11:11 X BOB BLUMENFIELD, COUNCIL DISTRICT 3
RESEDA, 2016 - 2019
Reseda Rising takes place within the the historic Sherman Way corridor filling the quarter mile strip with art, music, crafts, dance, food, beer and a whole lot of community pride. Conceived and produced by 11:11 Projects/A Creative Collective, sponsored by Council Member Bob Blumenfield and supported by the Los Angeles Department of Cultural Affairs, Reseda Rising brings together all of the elements of a thriving community; arts, culture, business, and government, to celebrate each other, side by side.
Reseda Rising is LA’s first low-waste, large scale festival. 11:11 ACC works closely with the arts market vendors, food vendors, beer garden vendors, and festival attendees to reduce single-use waste by 75%. A collaboration with the Department of Waste Management and the City of LA’s Department of Water & Power and passionate environmental advocates and volunteers allowed for a focus on separating paper waste from compostables, the removal of single use plastic including water bottles and utensils and addition of water refill stations and proper separation and disposal of all waste.
“We are taking a leap forward in connecting the arts to environmental stewardship. As an arts organization, 11:11 knows that waste is a design problem the whole world is grappling with. We're ready to do our part to show how we can build and celebrate community with a lot less garbage.” Miles Lewis, 11:11 board member and environmental activist.
Reseda Rising includes: 2 live music stages featuring over 10 performances from local bands, DJs and dancers, a beer garden featuring local breweries, handmade art market, food court, large scale and interactive art installations, community organizations and public services, free art workshops, a zine fest featuring over 35 local authors, artist, and illustrators, and an interactive live painting section.
With an average attendance of 10,000 people each event, Reseda Rising was initiated in 2016 and produced annually until the COVID-19 pandemic halted 2020 production.