VENDOR REGISTRATION
$75
GENERAL VENDOR
For art, handmade merchandise, vintage goods, books and zines, or other original merchandise.
$50
NON-PROFIT VENDOR
For community organizations selling merchandise. You will be asked to input your FEIN in the form.
$75
FOOD
(PREPACKAGED)
For farmers-market style, sealed food and drink goods. Valid LA County Health Permit required.
$250
FOOD TRUCKS
For made-to-order food service. Self-contained trucks only. Valid LA County Health Permit required.
$25
FREE RESOURCE SHARING
For nonprofits and community organizations sharing information only, no sales allowed.
Vendor Registration
DEADLINE SEPTEMBER 20TH
Reseda Rising is the biggest night of art and community all year in the San Fernando Valley. On October 24, 5-10PM, a quarter mile of Sherman Way closes to cars for 8,000+ people, live music, and an art market that runs the length of the corridor. We're inviting artists, makers, food vendors, and community organizations to be part of it.
WHAT'S INCLUDED
Each booth reserves a 10x10 space along Sherman Way for the full event. Vendors are responsible for their own setup, tables, chairs, and canopy, unless you add our table, chair, and canopy package ($150) at checkout. Electricity is limited to only 1 regular outlet per booth. This outlet can only be used for lighting your booth at night, NOT food service, high-yield charging stations, or powering machinery of any kind. You are responsible for bringing your own extesion chords and lighting. (general overhead street lighting will be provided by production team)
CHOOSE YOUR CATEGORY
Pick the one category that best describes what you're bringing. If you select more than one, you'll be charged for each.
- Art, Handmade Merchandise, Vintage, Books & Zines, and Other Merchandise, $75. For makers and sellers of original work, goods, and products.
- Non-Profit Vendor, $50. For community organizations selling goods (no food).
- Food (Prepackaged ($75) - For sealed, farmers-market-style goods. No open flame made-to-order food service.
-Food Trucks ($250)- Made-to-order food and drink. Must be self-conatined, have your own generator, no open booth food vendors. A valid LA County Health Permit is required for both.
- Free Resources Sharing, $25. For nonprofits and community organizations tabling to share information only, with nothing for sale.
BEFORE YOU APPLY
Spots are limited and fill up fast. Have your business or organization info, a website or portfolio link, and a few photos of your work or materials ready before you start. Non-profit vendors will need to provide an EIN for verification.
LOAD-IN INSTRUCTIONS + TIMELINE
Load-in opens at 1:00PM and runs until 3:00PM. All vendors must be checked in, set up, and ready by 3:00PM. Vendors who haven't checked in by then forfeit their booth with no refund or credit, so please plan to arrive early.
NO CARS WILL BE ABLE TO ENTER THE VENDOR AREA PAST 3:00PM. NO EXCEPTIONS
Exact load in instructions and booth locations will be sent the week before the event.
BREAKDOWN + LOAD-OUT
Reseda Rising runs 5-10PM. Please do not begin breaking down your booth before the event ends. Load-out begins at 10PM and vehicles will be directed back to the unloading area once Sherman Way reopens to traffic.
Art Installations + Activations
DEADLINE SEPTEMBER 20TH
Reseda Rising is the biggest night of art and community all year in the San Fernando Valley. On October 24, 5-10PM, a quarter mile of Sherman Way closes to cars for 8,000+ people, live music, and an art market that runs the length of the corridor. We're inviting artists to be part of it.
We're accepting two types of submissions:
1) Art activations - hands-on, participatory experiences the public can join in on-site, like a zine-making table, block printing, free face painting, or a collaborative piece the community builds together over the course of the night.
2) Art installations - large-scale work that people can walk into, under, interact with, or that simply transforms the street at scale. For installations, we especially want to see pieces you already have in storage; this is a call to bring existing work out into the street, not to fabricate something new.
All applicants must upload an image or rendering of the activation or installation being proposed, and submit a requested stipend amount with a brief explanation of your costs. Stipend requests are competitive: we're not looking for a $10,000 ask. The more cost-effective your production and the greater your impact on the street, the stronger your submission.
Contact
Like what you see? Get in touch to learn more.
